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Integrated Marketing

Business networking is an effective low-cost marketing method for developing sales opportunities and contacts, based on referrals and introductions - either face-to-face at meetings and gatherings, or by other contact methods such as phone, email, and increasingly social and business networking websites. We will get bigger targets and more results if we combine this marketing technique with digital marketing, word-of-mouth or viral marketing techniques.

Word-Of-Mouth Marketing

Sometimes traditional marketing such as by using TV commercials is not effective, due to the increasing big advertising budget and the increasing number of people interested in advertisement blocking technology. We can reach more consumers by creating a buzz and viral campaign, through infectious chatter and contagious trend. The contagion tools can be a simple share button or widgets on the product website, email newsletters, articles, e-books, social media or viral videos.

Search Engine Optimization

SEO is a constantly shifting landscape, no one can guarantee a website will be ranked as the highest on every search engine forever. When search marketing began in the mid-1990's, manual submission, the meta keywords tag and keyword stuffing were all regular parts of the tactics necessary to rank well. In 2004, link bombing with anchor text, buying hordes of links from automated blog comment spam injectors and the construction of inter-linking farms of websites could all be leveraged for traffic. In 2011, social media marketing and vertical search inclusion are mainstream methods for conducting search engine optimization. The future is uncertain, but in the world of search, change is a constant. For this reason, search marketing will remain a steadfast need for those who wish to remain competitive on the web. To get ranked higher with search technologies, we need to remember about the nature of them, reliance on the metrics of the website relevance and importance to display results. Also a website with great content alone cannot have high rank by itself, because it needs people to market, discover, react, comment and link to it to be popular.

Social Media

To use social media for marketing, we must have a strategy. We need to organize the frequency of posts or tweets. To publish content that appeals for our channel followers in a social medium, we must pay attention to the follower demographic groups. We also have to be responsive and reply with positivity and respect.

Email Newsletters

This method can be more effective than social media, if we have good content. The content should be useful, has some personality and concise. The email frequency should be organized as well. Also we need to treat the readers like VIPs, for example by giving them special benefits as subscribers, or by making them the first to know about new products or special offers.

Strategy
Design
Develop
Marketing